It's all about scrumptious organic clothes that you just have to have because they're so gorgeous! And not only do these clothes look delicious, but everything is made from ethically sourced organic cotton too.
Frugi started life under the name Cut4Cloth, specialising in organic baby clothes that were designed to fit over big cloth nappy bottoms. As we grew, the range grew too, and Cut4Cloth no longer seemed like the right name. That's when we decided to rebrand under the name Frugi.
Our organic clothes now go from newborn to 8 years cheeky.